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Momentum

MOMENTUM WORLDWIDE

Address:
Level 2, 26-32 Pyrmont Bridge Road,
Pyrmont, NSW 2009

Postal Address:
PO Box 573 Pyrmont, NSW 2009

Switch: (02) 8333 0000
Fax:    (02) 8333 0001

NEW BUSINESS

Gus - Managing Director
Direct: (02) 8333 0082
Email: gus@momentumww.com.au


PROMOTION AND RETAIL

Richard Sellors - Associate Director
Direct: (02) 8333 0093
Email: richard@momentumww.com.au


PR, SOCIAL MEDIA & EXPERIENTIAL MARKETING

Ryan Peal - Director of Ideas and Imagination
Direct: (02) 8333 0051
Email: ryan@momentumww.com.au

CREATIVE

Phil Watson - Creative Director
Direct: (02) 8333 0055
Email: phil@momentumww.com.au


MOMENTUM LAB

If you have new technologies, inventions or brain waves that can be applied to marketing communications, please contact:
Greg Legg-Bagg - CEO
Direct: (02) 8333 0081
Email: greg@momentumww.com.au


CAREERS

Jillian Lynch - Financial and
HR Director

Direct: (02) 8333 0080
Email: jill@momentumww.com.au


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GLOBAL AGENCY

In Australia we have nearly 40 passionate and imaginative people based in Sydney.

Globally, we work every day with over 2,000 colleagues in 70 offices in 45 countries around the world.

This is possible through the game-changing Momentum Portal. Part Facebook, part Wiki, part Google; the global portal embraces web 2.0 and other cutting edge technologies helping us all to share the latest trends, award winning case studies and research at the click of a button.

Over 70 offices around the world

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PROUDEST MOMENTS
Awards

Great thinking drives everything we do...

Fortunately many of our clients encourage us to take creative risks in pursuit of greater consumer involvement (and ultimately sales) and back their judgement, enabling us to create several world firsts together.

The upshot? We've bagged a swag of awards at home and overseas but above all we've helped build our clients' brands.

Here are some of the highlights:

Australia

Ad News - Promotion Agency of the Year - 2010, 2009, 2008, 2007
APMA - Gold - Best Brand Building Promotion 2008 and 2006
APMA - Gold - Best Digital/Interactive Promotion 2008
APMA - Silver - Best Use of Experiential Marketing 2007
APMA - Gold - Best Sponsorship Promotion 2006
APMA - Gold - Best Use of Advertising 2005
APMA - Grand Prix Winner - Best of the best 2004

Asia

Asian Marketing Effectiveness Awards [AME's]

AME - Bronze - Best Small Budget Campaign 2007
AME - Silver - Best Integrated Campaign 2006
AME - Gold - Most Effective use of Sponsorship 2005
AME - Gold - Most Effective use of Event Marketing 2005 and 2004
AME - Gold - Most Effective use of Sales Promotion 2004

Global

Marketing Agency's Association Worldwide [MAAW]:

MAAW - Bronze - Best Digital Promotion in the world 2008
MAAW - Silver - Best Retail or Trade Promotional campaign 2007
MAAW - Silver - Best Trade marketing campaign 2007
MAAW - Silver - Best Small Budget Promotion 2007
MAAW - Silver - Best Use of Experiential campaign 2006
MAAW - Gold - Most Innovative Idea 2004
MAAW - Gold - Best Sponsorship Tie In 2004
MAAW - Gold - Best Multi-disciplined promotion 2004

Guinness Book Of World Records

2008 - Longest ever Totem Tennis game
2007 - Biggest ever photo-mosaic

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SPECIALISMS
We combine big creative thinking with specialist execution to deliver ideas, campaigns and movements that work across any combination of ways to touch consumers.

Our clients tell us what makes us unique is:

We combine great ideas with flawless execution

We share responsibility for results

We use innovative technology to effectively engage consumers with our client's brands

We leverage our unparalleled global connections to ensure our clients are abreast of the latest and greatest campaigns, best practices and ideas from around the world.

Based on consumer insight, strategic focus and brand relevance we conceive, execute and evaluate ideas across multiple channels, helping to tell a brand story in a way that flows across online and offline worlds, engaging people in ways they’ll never forget.

Promotional Marketing

Ad News Agency of the Year, 3 years in a row.

Momentum

We create offer-led marketing geared to change behaviour and make an immediate sale. We constantly invest in time, research and brainpower to bring a number of innovative solutions to market to help brands and consumers engage in new ways

On and off pack promotions

Channel and Trade Marketing

Loyalty programmes

Licensing and premiums

Shopper Marketing

Momentum

By understanding shoppers and their behaviors, we strategically use the journey and retail environment as media to enhance the brand experience, trigger the purchase, and ultimately increase share. We start at the fixture and build communication out from there

Shopper Insights

Permanent and non permanent POS

Category and display management

Packaging

Sales incentive and training programmes

Training

Sponsorship Marketing

Momentum

We develop brand-led sponsorship marketing campaigns to deliver against specific business objectives:

Strategic Planning

Sponsorship Selection and Event Creation

Contract Negotiation

Activation Development and Implementation

Experiential Marketing

Ad News Agency of the Year Finalist 2009

Momentum

In the current world of marketing and advertising overload, the Momentum Experiential team stands out as creators of relevant brand experiences that connect with people in their everyday lives in meaningful ways. We get consumers to stop and take notice by creating emotional connections that instigate advocacy and word of mouth through:

Bespoke events and brand experiences

Targeted consumer sampling

Sponsorship leveraging

Employee engagement

Digital/Interactive

AIMIA Best Digital & Most Effective Campaign of the Year Finalist 2008

Momentum

Using our unique PhygitalSM approach we bring the physical and digital spaces together to maximise consumer engagement fuelled by promotions, experiential marketing, events or public relations. We apply our digital skills to expand campaigns to wider audiences and help budgets work harder, increasing client ROI and results in the process.

Campaign sites

Social media apps

Mobile marketing

Website design, build and 3D animation

Event Marketing

Momentum

Powered by a creative department the size of a small army, the Momentum events department has the ability to deliver both traditional and non traditional events. We understand your budget and work hand in hand with you to ensure that it is being spent effectively. Your brand and messaging are kept at the forefront of decision making ensuring that the purpose of your event is not lost with the target audience and guests walk away with a memorable experience.

Road Shows

Parties, small and bespoke through to large gala style

Product Launches

Fashion

Public Relations

Momentum

We work with companies to tell brand stories that get people talking, creating campaigns people want (and can’t help) to be a part of. Our team is comprised of multiple global, regional and local industry award winners, known for creative, break-through ideas that get drive impact. We use insights-fuelled research and thinking to provide the following:

Communications strategies for new/existing products or services

Media relations

Influencer seeding

Monitoring and measuring impact

Social Media Marketing

Momentum

As consumers continue to spend more and more time on social networks, our team is helping brands find the right way to be there too, working to provide value and fun that naturally enhances the online experience. We bring new thinking to drive online engagement and word-of-mouth for brands through:

Social media strategies for new/existing products or services

Social narration, providing a voice for brands across a variety of social networks

Blogger relations

Online influencer outreach

Monitoring and measuring impact

Direct Marketing

Momentum

We think anything that touches individuals in a way that gets a measurable response can be called ‘direct’. And that applies to a data driven mailer or edm as much as it does a promotion or an event. With multiple ADMA award winning creative leadership and strategy based around the cornerstone of measurement, we build direct campaigns that cut through and get results.

multiple touchpoint contact strategies

print and digital production

brand building creative

big ideas delivered one to one

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OUR MINDS
  • Think Tank

    Almost every year, we've
    introduced something
    new into the market to
    help our clients achieve
    a competitive edge.


  • Think Tank

    Here are some of the
    technologies and innovations
    that are exciting us at
    the moment...

Unparalleled History

Almost every year, we've introduced something new into the market to help our clients achieve a competitive edge.

What's in the Pipeline

Here are some of the technologies and innovations that are exciting us at the moment...

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OUR THOUGHTS
  • Think Tank

    For the past year our R&D
    team based in our New York
    City office ...more


  • Think Tank

    In recognition of the
    increasing role technology
    is playing in driving...more


  • Think Tank

    This year we spent a lot of
    time thinking about how we could all

The Phygital Age

For the past year our R&D team based in our New York City office have been analysing the role of technology in marketing communications.



Momentum

The result, we're all now entering the Phygital™Age. An age where the Physical and Digital spaces are merging to enhance consumers everyday lives. We can create ideas and brand engagement with them through the seamless interplay of experiences across physical and the digital space: connecting, inspiring action and loyalty.

There'll be experiences that transform the 2D digital world into the 3D physical world, like the Nintendo Wii, and there'll be real-world events manifesting in digital experiences. Think Nike +.

We believe a Phygital™ approach can maximise consumer engagement like never before.

The Momentum Lab

In recognition of the increasing role technology is playing in driving marketing innovation, we've set up the 'Momentum Lab'.

Our local R&D division is geared to anticipate, identify and bring to market new technologies that can be applied to marketing communications to help our clients build their business.



Momentum

The World Around Us

This year we spent a lot of time thinking about how we could all make a real and meaningful contribution towards building a sustainable future, right now, which our team could be passionate about particularly in light of our 'give back' business objective.

By providing venture capital [cash for equity] and time to assist emerging green technologies with their marketing strategies, brand building and marketing collateral we 'Gave Back' by using our core competencies to help local communities and fledgling green businesses that can have a profound local and global impact.

One business we supported was Biocube - a small scale diesel plant. This allows developing rural communities to produce their own diesel and electricity from non -food competitive feed stocks e.g. Jatropha, copra, opium poppies. The result? Independent fuel supply, no transportation costs, minimal infrastructure, sustainable agricultural practices empowering local business and industry.