We call it the Total Brand Experience. And in today’s world of fragmented media, digitally empowered shoppers and the ability to block advertising altogether it’s more important than ever. We help brands succeed by creating and co-creating distinctive and coherent Total Brand Experiences.
Our core areas of expertise are integrated campaign advertising, brand experiences and shopper marketing with digital informing everything we do. Whether it’s applying the latest technology to enhance an experience, considering where SEO fits on the path to purchase or simply producing video content optimised for social digital, is part of our DNA.
We think it’s all basically advertising. But the word itself has become unfashionable as agencies rush to jettison the past to be seen as more cutting edge than the next.
However, while media and technology has changed radically, humans haven’t. The same basic principles apply: to earn attention you need to be distinctive, to persuade you need to be relevant. We believe in ideas that are both distinctive and relevant with the right emphasis at the right time.
We grow brands at scale with distinctive and relevant creative ideas that work as well in TV and content as they do at point of purchase. Ideas that lead to a successful Total Brand Experience in other words.
Neuroscience tells us that action influences thought. That’s why we think brand experiences remain one of the most powerful weapons in a marketer’s arsenal.
A physical experience has the ability to completely change the way a brand is perceived and create a lasting memory that will ultimately drive buying and loyalty behaviour. We conceive, design and produce brand experiences that vary in scale from the intimate to the massive where conceptual and strategic excellence is always combined with excellence of delivery.
For us shopper marketing begins at the point where awareness and affinity becomes consideration and choice. Which is a fancy way of saying ‘selling’. It’s ultimately what a successful Total Brand Experience has to deliver.
We are experts at analysing the triggers and motivations along the path to purchase and creating integrated campaigns, partnerships, promotions and interruptive point of sale that meets the needs of both the shopper and retailer and makes your brand more likely to sell.