SOCIAL / VIDEO
We were charged with reinvigorating sales of Veet Easy Wax at-home waxing kits. Identifying one simple, universal truth was the key to the answer: every woman has either experienced an embarrassing, or painful ‘horror story’ whilst visiting a beauty salon.
Salon Horror Stories. A series of humorous horror movies executed in a classic animation style that highlighted the dangers of the salon. The movies were optimised for social sharing by deliberately tapping in to shared experience to elicit a LOL me too response.