Ph +61 8333 0000
Level 6, 360 Kent Street, Sydney NSW 2000
HEINEKEN SILVER
SMOOTH TOUR
THE TASTE TEST THAT MATTERS
The Heineken Silver Smooth Tour transforms the product’s defining characteristic—its remarkably smooth taste—into an immersive and memorable experience. The campaign brings the essence of Heineken Silver to life by connecting with Australians in their cities, workplaces, and at key events.
At the heart of the activation is the Heineken Silver branded Jeep Gladiator, wrapped in sleek silver chrome with bold branding and a giant Heineken Silver bottle on the roof. Travelling through major cities—Sydney, Melbourne, Brisbane, Perth, and Adelaide—the Jeep delivers free samples to offices, sporting clubs, and major events, ensuring visibility and engagement across the country.
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This creative execution extends to social media, where updates amplify the journey and invite Australians to share their own “smooth delivery” moments. The Heineken Silver Smooth Tour turns the beer’s smooth taste into a tangible and shareable experience, showcasing it with creativity, innovation, and style.
WHY THIS XXX MATTERS
INSIGHT
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STRATEGIC THINKING
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CREATIVE THINKING: The taste test that matters
The Heineken Silver Smooth Tour transforms the product’s defining characteristic—its remarkably smooth taste—into an immersive and memorable experience. The campaign brings the essence of Heineken Silver to life by connecting with Australians in their cities, workplaces, and at key events.
At the heart of the activation is the Heineken Silver branded Jeep Gladiator, wrapped in sleek silver chrome with bold branding and a giant Heineken Silver bottle on the roof. Travelling through major cities—Sydney, Melbourne, Brisbane, Perth, and Adelaide—the Jeep delivers free samples to offices, sporting clubs, and major events, ensuring visibility and engagement across the country.
This creative execution extends to social media, where updates amplify the journey and invite Australians to share their own “smooth delivery” moments. The Heineken Silver Smooth Tour turns the beer’s smooth taste into a tangible and shareable experience, showcasing it with creativity, innovation, and style.
