WE BUILT AUSTRALIA’S FIRST EVER AUTOMATED ROBOT BAR
HEINEKEN ZER0.0 CONTACT BAR
When the government closed all bars and pubs in response to Covid, we innovated a new way for Aussies to sample Heineken 0.0 with zero contact. We programmed two industrial robot arms to serve customers when sensors detected them at the counter of a pop-up bar. With a beer served every minute for four days, the stunt appeared in 145 news outlets, reached 79 million people, and drove +130% increase in sales volume.