WE GAVE AUSSIES THE TRUTH ABOUT BEER, SPIDERS AND COVID-19
AAP ‘CHECK THE FACTS’
To help combat fake news circulating in social media, we taught Aussies how to spot misinformation through a strategically retargeted content campaign. Featuring real memes of misinformation about winged spiders, beer preventing cancer, and Covid vaccines, the campaign arms viewers with the three simple questions that AAP’s professional fact-checkers use to debunk fake news. Launched during UNESCO’s World Media Literacy Week, and supported by Facebook, the campaign rolled out across Facebook, Instagram, YouTube and Twitter, receiving coverage from news outlets including The Guardian.