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WE DEMONSTRATED A PRODUCT WITH A MADCAP STUNT TO GET MEDIA COVERAGE

VANISH ‘LEAP OF FAITH’

There is no shortage of product demonstrations either online or in the real world. To help our demo of Vanish’s stain-removing power get an unfair share of attention, we pitted one man against a bath tub of tomato sauce – from 8 metres up – in a ridiculous stunt that gave a memorable experience for attendees, generated content, and drove media coverage.

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