WE DEMONSTRATED A PRODUCT WITH A MADCAP STUNT TO GET MEDIA COVERAGE

There is no shortage of product demonstrations either online or in the real world. To help our demo of Vanish’s stain-removing power get an unfair share of attention, we pitted one man against a bath tub of tomato sauce – from 8 metres up – in a ridiculous stunt that gave a memorable experience for attendees, generated content, and drove media coverage.