The ‘Evolving Stories’ campaign connected people and place, celebrating Australia’s cultural richness by honouring Indigenous heritage and modern innovation. This creative thread ran through every element of the American Express ‘Leading Edge Asia Pacific’ event, creating a seamless and immersive experience for attendees.

A collaboration with First Nations artist Ryhia Dank (Nardurna) brought depth to the event’s visual identity, featuring across lanyards, signage, and the Evolving Stories book—written and produced by Momentum Worldwide Australia. Ryhia also crafted a live art installation, weaving lanyards into the piece each day, symbolising the evolving connection between people and place.

Set in iconic Sydney venues such as the Capella Hotel, Gallery of NSW, and Bangarra Dance Theatre, the event combined cultural inspiration with thought-provoking speakers, including Stephen Scheeler (former Facebook CEO), economist Nick Marro, and Australian Cricket Captain Pat Cummins. Together, these elements celebrated the people, stories, and places that define Australia’s unique identity.