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Level 6, 360 Kent Street, Sydney NSW 2000
FLEXIROAM READY FOR ANYTHING
FLEXIBILITY THAT MATTERS
We identified a unique positioning based around the evolved ways in which people want to explore the world. Globally, people want the ability to be more flexible whilst travelling, so they can make the most of each moment. The fear of high roaming fees means many travellers feel forced to lock in itineraries before travel, and rarely use data ‘on the go’ to uncover adventure in the moment.
By identifying some of the main areas where people experience the spontaneous moments within travel we created video content encouraging people to be flexible when travelling thanks to FlexiRoam. We created brand videos across Culinary Adventures: (When Adventure Bites Back!) Spontaneous Itinerary Changes (Embrace the Unexpected!) and Thrilling Activities (Adrenaline Meets Assurance!)
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Each video has a rolling narrative in supers (perfect for social media) inciting a sense of joy and showing how, with FlexiRoam by your side, you are ready for anything. Being mindful of our global market, “Ready for Anything” is a sensory journey that invites travellers to dive into a world of possibilities with FlexiRoam, ensuring they’re ready for anything, anytime, with or without sound.
WHY THIS XXX MATTERS
Logo design and full brand design assets were created with a global market in mind. These elements have helped create a consistent global presence across every touchpoint: website/app, tradeshows, advertising, and internal corporate branding.
The FlexiRoam brand values are now embraced across the entire global footprint of the company, and EVP and ESG policies are being created that lean into these.
INSIGHT
STRATEGIC THINKING
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CREATIVE THINKING: READY FOR ANYTHING
We identified some of the main areas where people experience the spontaneous moments within travel:
Culinary Adventures: When Adventure Bites Back
Spontaneous Itinerary Changes: Embrace the Unexpected
Thrilling Activities: Adrenaline Meets Assurance
Each video has a rolling narrative in supers (perfect for social media) inciting a sense of joy and showing how, with FlexiRoam by your side, you are ready for anything. Being mindful of our global market, “Ready for Anything” is a sensory journey that invites travellers to dive into a world of possibilities with FlexiRoam, ensuring they’re ready for anything, anytime, with or without sound.
Logo design and full brand design assets have been created with a global market in mind. These elements have now helped create a consistent global presence across every touchpoint: website/app, tradeshows, advertising, and internal corporate branding.
The FlexiRoam brand values are now embraced across the entire global footprint of the company, and EVP and ESG policies are being created that lean into these.
