North Mezzanine
50 Carrington St,
Sydney NSW 2000
Ph +61 8333 0000
AMEX presents
Teddy's Speakeasy
THE moments THAT MATTERS
Teddy’s Speakeasy brought fans deeper into the world of Teddy Swims, creating a pre-concert experience into a fully immersive activation, where fans didn’t just show up—they connected, celebrated, and captured one-of-a-kind moments. The activation fused Teddy’s soulful, raw personality with American Express’s commitment to creating unforgettable, elevated moments for card members and fans alike.
Inspired by Teddy Swims’ gritty charm and old-school swagger, Teddy’s Speakeasy reimagined the intimacy of a hidden bar—inviting fans to step inside a world that felt personal, unexpected, and undeniably Teddy. From moody lighting and tactile textures to interactive moments designed for discovery and self-expression, every touchpoint was crafted to strengthen the emotional connection between artist and audience.
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The experience resonated powerfully. Across three unforgettable nights, 2,102 fans passed through Teddy’s Speakeasy—smashing attendance targets by 140%. The impact extended far beyond the venue, with 98% of attendees saying they would recommend the American Express experience, and 90% now considering Amex products and services.
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By seamlessly blending artist storytelling with exclusive access and thoughtful design, Teddy’s Speakeasy demonstrated how American Express turns concerts into cultural moments—proving once again that the most meaningful experiences happen when fans are invited behind the curtain, #WithAmex.
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STRATEGIC THINKING
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CREATIVE THINKING: The colab that matters
The GUTS Club activation created an immersive platform for Olivia Rodrigo fans, seamlessly blending her artistic identity with American Express’s commitment to delivering elevated experiences. Designed as an extension of the concert, the activation connected fans with the artist they love through creative and interactive moments.
Inspired by Olivia Rodrigo’s bold identity, the activation featured creative touchpoints such as the OR Bedroom selfie space, GUTS and Glitter make-up stations, and the Can't Catch Me Now wind machine prize grab. These experiences offered attendees personal and shareable moments that enhanced their connection to the artist.
The GUTS Club exceeded expectations, with over 2,700 attendees engaging across two nights—43% above target—and generating 3.6 million impressions. By blending exclusive experiences with seamless design and execution, the activation demonstrated how American Express creates unique, elevated moments for fans, reinforcing that experiences are better #WithAmex.