The GUTS Club activation created an immersive platform for Olivia Rodrigo fans, seamlessly blending her artistic identity with American Express’s commitment to delivering elevated experiences. Designed as an extension of the concert, the activation connected fans with the artist they love through creative and interactive moments.
 
Inspired by Olivia Rodrigo’s bold identity, the activation featured creative touchpoints such as the OR Bedroom selfie space, GUTS and Glitter make-up stations, and the Can't Catch Me Now wind machine prize grab. These experiences offered attendees personal and shareable moments that enhanced their connection to the artist.
 
The GUTS Club exceeded expectations, with over 2,700 attendees engaging across two nights—43% above target—and generating 3.6 million impressions. By blending exclusive experiences with seamless design and execution, the activation demonstrated how American Express creates unique, elevated moments for fans, reinforcing that experiences are better #WithAmex.