The Heineken Zer0.0 Contact Bar transformed the challenges of physical distancing into an innovative and engaging experience, showcasing Heineken 0.0’s alcohol-free offering in a way that resonated with consumers during a time of change.
 
At the heart of the activation were two robotic arms, Heidi and Ken, programmed to serve beers to customers at a pop-up bar in Darlinghurst, Sydney. Designed in collaboration with robotics experts from the University of Sydney, the bar offered a fully contact-free beer experience, ensuring safety while delivering a novel twist on traditional hospitality. The sleek design of the space, illuminated with Heineken branding and featuring a conveyor belt beer delivery system, captured attention both on-site and through widespread media coverage.
 
Part of the ‘Now You Can’ campaign, the Zer0.0 Contact Bar went beyond sampling, becoming a cultural moment that redefined how Australians interact with alcohol-free beer. Over four days, the bar served a beer every minute, appeared in 145 media outlets, reached 79 million people, and drove a 44% increase in retail sales in the following months. By turning a challenging environment into an opportunity for creativity, the activation demonstrated Heineken’s innovative spirit and its ability to connect with consumers in meaningful and unexpected ways.