WE OPTIMISED RELEVANCE AND SALIENCE WITH INSIGHT-LED CONTENT

Our research identified the simple, universal truth that every woman has experienced an embarrassing or painful ‘horror story’ at a beauty salon. We used this insight to remind consumers of Veet’s at-home waxing kits with a series of animated horror movies in social media, each one deliberately tapping into one of the three most common shared experiences to elicit a ‘LOL me too’ response and build brand preference.