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HEINEKEN 0.0
PLAYER 0.0:
The Competition That Matters

HEINEKEN 0.0
PLAYER 0.0

THE COMPETITION THAT MATTERS

We helped Heineken launch Player 0.0, a national Simulator Racing tournament designed to unite Aussie F1 fans through their shared love of the sport. The initiative was part of Heineken’s global campaign, ‘When You Drive, Never Drink’.

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Player 0.0 featured virtual car racing events across major Australian cities, culminating in winners from each pop-up activation attending the Formula 1 Rolex Australian Grand Prix in Melbourne to compete for the title of Australian Heineken Player 0.0 Champion.

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The campaign also included a variety of events and activities, all aimed at promoting responsible consumption while engaging F1 enthusiasts.

WHY THIS XXX MATTERS

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INSIGHT

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STRATEGIC THINKING

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CREATIVE THINKING: The Competition That Matters

We helped Heineken launch Player 0.0, a national Simulator Racing tournament designed to unite Aussie F1 fans through their shared love of the sport. The initiative was part of Heineken’s global campaign, ‘When You Drive, Never Drink’.
 
Player 0.0 featured virtual car racing events across major Australian cities, culminating in winners from each pop-up activation attending the Formula 1 Rolex Australian Grand Prix in Melbourne to compete for the title of Australian Heineken Player 0.0 Champion.
 
The campaign also included a variety of events and activities, all aimed at promoting responsible consumption while engaging F1 enthusiasts.

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